Crayons of the Seas

Sale price¥2,420
〈Package manufacturing and sales agency products〉
A crayon made from the color of the earth reflected in a satellite photograph taken from space. 12 unnamed colors for a reason, selected from satellite images of the world's oceans. Learn the "color" of the earth, play with the "color" of the earth, and "like" the earth more. "There's a sea of ​​colors like this!" These crayons open the door to children's curiosity.

The actual color of the ocean on the earth in the satellite photos has been faithfully reproduced one by one by the crayon craftsmen of Toichi Stationery Co., Ltd., which has been in business for 65 years. Each color has no name, but a latitude and longitude that indicates the location of the sea. Considering the "safety" of small children first, we carefully select and use all natural materials, including beeswax, so that they are safe even if they put them in their mouths.

If you read the QR code on the back of the inner lid of the package, you will be connected to a website where you can learn a little about the reasons for the color of the sea, explanations of places, the mysteries of the earth and environmental problems. There is also an audio commentary so that even small children who cannot read can hear it. (Audio Commentary: Hamada Gaku)



About Sea Crayons <br>SKY Perfect JSAT Co., Ltd. created the Sea Crayons as the first step in the "Satellite Crayon Project," a project that utilizes satellite images to help people learn more about and love the Earth. it was done. Fukunaga Shiko is in charge of packaging manufacturing and sales agency.

SKY Perfect JSAT (Satellite Crayon Project)
We are a company that engages in two businesses: the broadcasting and distribution business, including the SKY PerfecTV! service, and the space business, which builds satellite communication networks. We launched a small project called Satellite Crayon Project with the theme of knowing the "color" of the earth, playing with the "color" of the earth, and becoming more "like" the earth. First of all, being interested in the earth is the “first SDGs” for children. In the future, we will continue to propose products that stimulate children's curiosity and expand their world a little, using space as an opportunity.

*A portion of the sales of these crayons will be donated to the Republic of Kiribati, which is facing the crisis of sea level rise, and will be used as a natural disaster fund to deal with damage caused by climate change.



Designer : ISHIKAWA Masaya
Crayons of the Seas
Crayons of the Seas Sale price¥2,420
Main body paper

‎Beeswax (40% of raw materials), carnauba wax, edible oil, pigment, fish oil, vitamins

package size

W167×H19×D100mm

content

All 12 colors included

photograph

SKY Perfect JSAT

production year

2022

Note

* "Good Design Award" 2022
* "Red Dot Design Award" Winner 2022
*KIDS DESIGN AWARD 2022
* Stationery General Election 2022 Grand Prize
* Stationery general election 2022 1st place in the SDGs stationery category
* Japan Stationery Award 2022 Design Category Excellence Award

Design: cog / Ishikawa Masaya ,Iinoda Hokori
Planning and sales: SKY Perfect JSAT Corporation
Satellite image courtesy of Planet Labs, Inc.
Crayon manufacturing: Toichi Stationery Co., Ltd.
Package design and manufacturing: Fukunaga Print Co., Ltd.

COMMENT

YAJIMA Shinji

What do you think has been the most visually influential visual since the dawn of mankind?
I have always thought that it was the moment when I saw the photograph of "Earth".
The first color image of Earth was taken in 1967. That's right, just 56 years ago.
The photograph taken by an American satellite was featured on the cover of the "Whole Earth Catalog" the following year.
The beautiful appearance of the earth seen from space has a strong impact on the brain, and it can be said that humankind has evolved.
For example, the hippie movement is flourishing, environmental problems have surfaced, and national borders have become meaningless. . .
I feel that the fact that Steve Jobs used images of the Earth in the desktop pictures of Macs and iPhones is an evangelism.

"Sea Crayons" and "Mountain Crayons" are inspired by this beautiful earth. The event was planned by SKY Perfect JSAT. SKY PerfecTV is known for satellite broadcasting, but in fact, the person in charge at a space business company thought, "I want more people to know about the earth, which is full of such beautiful colors." .
The latitude and longitude of the place where the color was extracted is written instead of the color name.
Aren't you excited just thinking about what kind of picture you will draw with these wonderful crayons with a story?

OTHER PRODUCTS