林 信行
When you pull out a card from an envelope with lots of holes, you'll see a firework animation. When the paper inside is turned upside down and reinserted, the characters "HAPPY BIRTHDAY TO YOU" appear in animation. Animation on paper, which is also different from flip book. It's so fun and exciting.
It looks like a dot picture, but it's a bit digital. It looks like the moving pictograms of an old mobile phone, but there is also a sense of warmth in moving them manually. I was shocked that such a simple structure could create so much excitement and excitement.
Due to the nature of my work, I am often considered a “digital person”. On birthdays and other occasions, I send this card that feels "digital" without writing the sender. In fact, behind that, I also have a wish that the other person will know that "digital is digital, but I am a digital person who knows the goodness of analog."
Later, I was surprised to learn that Shigeki Naito, who is currently an in-house designer, submitted this work to KAMI NO KOSAKUJO's paper card design competition and won.
I was once again impressed by Fukunaga Shiko's stance of not only collaborating with famous creators, but also holding competitions to pursue the fun of paper.
Occasionally, new works such as the National Art Center,Tokyo limited version are appearing, but I secretly hope that more such collaborations and limited new cards will appear in the future.
